rachael Leigh  Blog

Brand is the input, marketing is the output. Marketing doesn’t have to be made up of all the things that you loathe. The best marketing is the merging point of your strengths and your audience’s preferences.

Alternate title: I am multi-passionate, just not necessarily in my business. I started this business so that I can live a multi-passionate life – investing my time in the places that matter most. In a mastermind program with Shanna Skidmore last year, she deposited a bit of insight [more like a shining beam of light […]

What Is Brand Photography? If we’re rollin’ with the default answer I dish out to the average coffee-shop goer who asks what I do, I’d start with – brand photography could be described as a small business’s take on traditional, commercial photography. Now that the small business realm has officially taken up long-term residence in […]

Sometimes I still have a “pinch me” moment when I look back on this shoot. The day that Rachael’s inquiry rolled into my inbox, I was so stoked. She’s a retired pro athlete and Olympic bronze medalist turned mentor for young athletes looking to blaze a path similar to the one she’s walked. Talk about […]

Kathy and I became instant friends in a mastermind group at the beginning of last year and ever since then, I had the vision for this shoot brewing in my mind. She’s a stellar copywriter and has poured her heart and genius into a brand that creates a place where clients can come, slow down, […]

“We do the same thing for people, just with different vehicles to make it happen.” – What an opening line. Katie made that statement mid conversation during our pre-shoot planning call. It’s one of those that makes you go wait wait wait, say that again, I gotta write that down. Lines like that have the […]

Brand sessions are planned for all sorts of reasons. Whether that’s a full blown rebrand or adding a new service/team member or curating a full library of custom photos for the first time. In Ashley’s case, her session factored in all of the above. Ashley is a nutritionist and intuitive eating coach who helps women […]

On a recent interview for her Behind the Business series on YouTube, my friend Manali asked this question: “What would you say are the 3 main pillars in a strong brand & presence?” – the episode just dropped if you want to tune into the entire conversation! But, you might be surprised by the answer […]

So, I’m going to go ahead and rip off the bandaid here – You need to be marketing your business in more places than just Instagram in order to have sustainable success. The platform is incredible for cultivating a warm audience and a community around your brand. And that’s why we’re not completely throwing it […]

A year ago November, I stepped into the identity of brand photography and, what we call in the business realm, a pivot. See. I love being a photographer. Always have. Yet, the long hours of editing and weekends/evenings filled with shoots didn’t quite align with my original intent in starting this business. The mantra I […]