rachael Leigh  Blog

Anytime I’m selected as the brand photographer for another photographer, it’s an honor. And creating for Kelly Roberts and Balsam & Blush Photography? A dream. Kelly is a seasoned, incredibly talented wedding photographer based in Cleveland, OH. Her brand is the by-product of years in the industry, honing her craft and expanding to a team […]

Corrin Jasinski wears three hats that intertwine seamlessly: wedding photographer, influencer, and content creator. She’s known for the kind of wedding photography that feels hands-on and human, her Instagram reels that help couples stress less and enjoy more, and her growing work with wedding-adjacent brands. But when we first sat down to talk about her […]

“Can we create a whole gallery of product images that help people envision how they can use our courses?” That was our challenge stepping into round two with Shepherds Global Classroom. The first time around, the request was simple: product photos of each course on a light blue paper backdrop. Clean, minimal, to the point. […]

Sequoia Digital is a team of consultants, designers, and developers who know the startup world from the inside out. Their specialty? Building products and guiding early-stage companies from idea to launch. When the team gathered in Cincinnati for a working session, it was a chance to capture the people behind the projects — headshots, team […]

How do you photograph a feeling—the exhale, a reset, the moment where you get out of the car surrounded by nature and your shoulders finally release? That was the challenge and the beauty of working with Amy Grayson and her business, Nature’s Edge Spa & Wellness Retreat in Waynesville, Ohio. Amy, a massage therapist and […]

When Abby Lynne joined The Brand Plan for Round 2, she had just come off the heels of a pivot and a rebrand. After years as a wedding photographer, she was ready to go all-in on senior photography (the teenager kind, not to be mistaken for senior citizens.) She had a beautiful visual brand coming […]

When Dennah Renee joined The Brand Plan for Round 2, she had a solid business and serious skill. But even with years of experience and offers she was proud of, she felt like something was missing. “It felt like I was using a whole bunch of buzzwords that sounded good but didn’t actually say anything. […]

When Effie Gurmeza The Brand Plan for Round 3, she wasn’t new to business. Her work was excellent, her visuals strong—but there was a disconnect she couldn’t quite name. “I’m a product photographer. I work with everyday luxury brands, and I help them show up with consistency online and through their visuals.” “I had all […]

When Katrina (of Lindale Studios) joined The Brand Plan, she wasn’t questioning her talent. She was questioning her messaging. Her visuals were stunning. Yet her artistry was undeniable. She was ready to clarify her brand message—not just for content’s sake, but because her business growth depended on it. How were you feeling about your brand […]

There are 2 places my homeschooler undoubtedly shows: on the dance floor at a wedding and when writing something by hand. Whatever you’re imagining for the first is probs right on the money, so let’s skip to the second. I’ve been told on many occasions that I have great handwriting. 9x/10 my reply is, “Thanks. […]