rachael Leigh  Blog

Turning out articles that help you foster an unshakable brand, a biz by your design, &  iconic brand imagery.

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When the place you call home doesn’t feel like the home for your brand, you jet-set to somewhere that does. For Hannah McGinty and Modern Memoir, it was San Francisco, CA. This brand shoot came in the midst of a shift in Hannah’s world as a biz owner. From solely a filmmaker → to an […]

Let’s be honest: “What should I wear for my brand photoshoot?” can hit like a mini identity crisis midday, just after you locked in your shoot date. One of the hardest parts of prepping for a shoot isn’t finding the right photographer, locations, or props—it’s standing in your closet, suddenly feeling like you’ve got nothing […]

If you’re booking a brand shoot to elevate your site, launch something new, or step more fully into visibility—who you hire matters. You won’t just need someone with a great eye or fancy gear. You’ll be needing a photographer who understands your business, your goals, and has a strategic mind that ensures every photo works […]

Could you guess this is a medical brand? That question was our challenge for Nico Misleh and the HRT University brand shoot—and honestly, the point of the whole thing. From the very beginning, Nico and Cherrel were super clear on what they didn’t want to look like. No cold, blue, overly clinical medical education imagery. […]

Read Time: 14–16 minutes Instead of asking “How much does a brand shoot cost?” a better question is: What are you actually investing in—and what needs to be planned for beyond the session itself? “What’s your budget?” is one of the first questions that comes up when you start planning a brand shoot. It’s also […]

What does planning for a second or third brand shoot actually look like? By the time we stepped into round three with Shepherds Global Classroom, we for sure weren’t guessing anymore. We had real receipts to scour. Newsletters that had leaned hard on the same few images. Website pages built around photos that had done […]

“We needed to go deeper.” That was the throughline in my research when I stepped up to photograph Clem&Thyme Nutrition in Dayton, OH, for the third time this past fall. One of my favorite things about brand photography is the ability to build deeper relationships with clients as we work together again and again. I […]

Ashleigh is an incredibly talented wedding and brand photographer who came into this shoot at a time when a few things were overlapping in her business. And I think I say this every time a photographer chooses me to be their photographer, but my gosh—what an honor it always is! Ashleigh is a wedding photographer […]

Anytime I’m selected as the brand photographer for another photographer, it’s an honor. And creating for Kelly Roberts and Balsam & Blush Photography? A dream. Kelly is a seasoned, incredibly talented wedding photographer based in Cleveland, OH. Her brand is the by-product of years in the industry, honing her craft and expanding to a team […]

Corrin Jasinski wears three hats that intertwine seamlessly: wedding photographer, influencer, and content creator. She’s known for the kind of wedding photography that feels hands-on and human, her Instagram reels that help couples stress less and enjoy more, and her growing work with wedding-adjacent brands. But when we first sat down to talk about her […]

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