rachael Leigh  Blog

When Abby Lynne joined The Brand Plan for Round 2, she had just come off the heels of a pivot and a rebrand. After years as a wedding photographer, she was ready to go all-in on senior photography (the teenager kind, not to be mistaken for senior citizens.) She had a beautiful visual brand coming […]

When Dennah Renee joined The Brand Plan for Round 2, she had a solid business and serious skill. But even with years of experience and offers she was proud of, she felt like something was missing. “It felt like I was using a whole bunch of buzzwords that sounded good but didn’t actually say anything. […]

When Effie Gurmeza The Brand Plan for Round 3, she wasn’t new to business. Her work was excellent, her visuals strong—but there was a disconnect she couldn’t quite name. “I’m a product photographer. I work with everyday luxury brands, and I help them show up with consistency online and through their visuals.” “I had all […]

When Katrina (of Lindale Studios) joined The Brand Plan, she wasn’t questioning her talent. She was questioning her messaging. Her visuals were stunning. Yet her artistry was undeniable. She was ready to clarify her brand message—not just for content’s sake, but because her business growth depended on it. How were you feeling about your brand […]

There are 2 places my homeschooler undoubtedly shows: on the dance floor at a wedding and when writing something by hand. Whatever you’re imagining for the first is probs right on the money, so let’s skip to the second. I’ve been told on many occasions that I have great handwriting. 9x/10 my reply is, “Thanks. […]

How do you photograph a team that might change in the coming months? How do you create images that can outlast the faces graced within them? That was the challenge we stepped up to when creating these images for Kelly Roberts and Balsam and Blush Photography, a Cleveland, Ohio based wedding photography team. Kelly is […]

A Blueprint for More Original Content → Swipe these 4 Formulas My legs had fallen asleep. I was miles down a research rabbit hole and at least 1.5hrs over the timer I’d set for the “generate content ideas” task on my to-do list. [When it comes to research, I can get a bit carried away.] […]

As a brand photographer, I get to work with all types of businesses. And one of my favorite local Dayton, Ohio businesses to create for is AGM Designs – going all the way back to circa 2018! Over the years, both our businesses have grown and it’s been so cool to have her come back year after […]

I’m Lisa Kathan and I’m a photographer. I started out with tiny weddings and elopements here in the Chicago area where I live. And I’m still doing that. And I actually also just recently launched brand photography for coaches and creatives. How were you feeling about your brand BEFORE TBP? Discouraged, lost — I had […]

Amber, tell us a little bit more about yourself and what you do. My name is Amber Weghorn and I’m the team lead of The Weghorn Group. It’s a small, real estate team in Cincinnati, Ohio. We primarily deal with residential real estate as well as buying and selling investment properties. How were you feeling […]