*resurfaces from mining the explore page*
- rachael leigh
"Defining your brand is more a work of excavation than invention."
Blank screen, blinking cursor, and still not knowing what content to write. Doom-scrolling expert tips? Already tried that.
Burnt out from consistently creating content that gets 0 engagement & lost in the void
Your brand? It feels like wearing low-rise jeans. Comfortable, pssh. Confidence, you kidding. Heck, is it even making me look good?
Crash-tested all the hottest trends only to realize that doing the next big thing keeps you on a hamster wheel of pleasing people who don't even buy from you
JOIN THE WAITLIST
JOIN THE WAITLIST
"It’s made me a more confident and a more relaxed business owner since I completely understand who I am, how I can serve others, and where I want to go from here. I feel like I’m done having to hustle to figure it all out."
Lisa Kathan, 2022 TBP Alum
Brand & Tiny Wedding Photographer
there's a lot of racket in this industry, so if your thoughts are auto-playin somethin like
“Everyone I know has a purpose that's like so inspiring.
And a journal full of the deepest desires of their ideal client.
And their differentiators? - So clear.
And me? I've still just got, coffee. Like, what am I missing here?"
*pauses tape* - You just tuned into a direct line from my brain about three years ago. [Okay, not really. A recording of imposter syndrome-induced thoughts would be mildly terrifying.]
The thing I didn't know then that I do now is that I was looking for my brand in all the wrong places.
It wasn't until I paused, picked up a shovel, and dug down that I began gaining ground on the type of understanding it took to put words to the things that now make up my brand and provide clarity for my marketing strategy.
And in TBP, I'll walk you through the same series of strategies and tough questions I answered to get to where I am now - but hold the side of crisis and save you a few years.
This type of digging is the first step toward a brand [and therein marketing tactics] built to outlast the fads and become fertile ground for you to grow your biz on now and for years to come.
STARTING THE WEEK OF October 9 & GOING THROUGH November 17th
Call One is all about further refining your brand identity. + Kathy will be joining us for a bonus Messaging and Voice Q&A session.
Video trainings + workbook and companion guide that'll allow you to see the form of your brand where before there was just a muddy lump of clay.
All about how-to write your own brand story so that you leave with refined brand messaging and something to cmnd+v right to your about page.
In this training, Kathy dives into the specifics for identifying and refining your brand's voice so all your words feel like your clients are chatting with an old friend.
Call Two is more tactical. Further refining your marketing strategies + Q&A about specific tactics and platforms. It's gonna be meaty.
This module guides you through how to set-up a marketing system informed by your new brand that works in harmony with your strengths & audience preference.
This Google sheets template is the one I use to plan out and organize my own content as well as one I've customized for freelance marketing clients.
This final call will be our last hoorah as a group to affirm how far you've come & where you're headed next. 🎉
A Canva template to house your completed brand & marketing strategies (+ a Google Doc version)
Together we'll connect any remaining dots and put the final touches on the content for your Brand Plan.
"It’s affected the way I show up as a team lead, for clients, and even on a personal level as a mom and a wife, because it really forced me to think about the things that really matter."
Read The rest of Amber's Story
"She brings structure and order to what can feel like creative chaos. It's different, magical, impressive and albeit, an enigma."
"She had a genuine enthusiasm and for what I'm trying to create and I felt like she was another person on my team."
Olympian & Mentor
An understanding of your business's purpose (why) & HOW that influences your marketing and, really, your entire biz
Knowing WHAT makes your business different & HOW to articulate that to attract the type of clients you enjoy working with
A new approach to marketing that plays to your unique strength makeup & only includes the trends that make sense for you to leverage
An actual marketing system to implement in your business right away, empowering you to show up consistently & authentically
Confidence in knowing your brand's story & how to invite others to be a part of it
YOUR Brand Plan - a document that details out your Brand Identity + your customized approach to Marketing that is directly influenced by your brand
FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @rachaelleighphotos — FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @RACHAELLEIGHPHOTOS