Your Brand Feelin' Off and you Can’t Quite Pinpoint Why?
That feeling? It’s not failure—it’s growth.
Your biz is evolving, and it’s time to bring your brand up to speed.
Clarity in your brand isn’t just a nice-to-have—it gives you the freedom to market your way, trust what's true for you and your audience, and redefine the way you show up in your biz.
The Brand Plan
See, you're fundamentally different in the way you run your business–did you know that?
That distinct combo?–That’s your brand.
- It’s what sets you apart.
- Why the right people choose you.
- What makes marketing feel natural instead of forced.
But when you’re *in* it—when it’s second nature to you—it’s easy to miss what makes it remarkable.
Which is why the question isn’t “Do you have a brand?”
tbh i don't think you have a marketing prob
Do You Actually Know Your Brand?
And your audience? They’re making snap judgments within 10 seconds: does it feel relevant, trustworthy… or forgettable?
But if your brand is still tucked in a doc somewhere—and not actually guiding how you show up?
–well we've put our thumb on why it all feels *off*.
So I’ll ask again: Do you know your brand—clearly?
Because if you don’t, it’s already costing you:
- Content that feels hit or miss
- Marketing that takes too long to land
- Ideal clients who don’t quite see your value
That disconnect? It’s exactly what The Brand Plan is designed to mend.
The better q is
the tbp way
Defining your brand is more a work of observation than invention.
- Post consistently
- Grow your email list.
- Post reels with the right hook and trending audio.
- SEO? Definitely.
- Don’t forget: blog. educate. nurture.
Everything feels like a do or die. And when everything’s urgent, nothing’s actually important.
Here’s the thing:
They’re assuming you already know how to apply their advice to your brand.
That you have a filter for what’s worth keeping—and what to toss
But if your brand isn’t clear enough to act as that filter?
The advice isn’t helpful—it’s exhausting.
The Thousands of You-Must-Do’s From Experts? Enough to Throw Your Brain Into a Tailspin.
It’s okay if you don’t have a clear answer. Honestly? I’d be more surprised if you did.
It’s high time you stop guessing and start seeing clearly.
To finally understand why your best content connects, why certain clients light you up—and how to build more of that on purpose.
→ The best part?
You don’t have to untangle it all alone.
Marketing doesn’t make your brand. It flows from it.
what you do flows out of who you are—the same is true of your brand.
the
brand plan
back for round 4
The framework for a brand that’s fully defined, rooted in strategy, and built to grow with you in just 6 weeks.
Take your brand out of the four corners of your mind and turn it into a Brand Plan that becomes your go-to reference for everything—messaging, marketing, decision-making, and beyond.
This isn’t just about aesthetics or wordsmithing—it’s about building a brand from your strengths that draws in the people who are actually looking for what you do best.
A brand that fuels a marketing plan with direction, confidence, and alignment—without the endless hustle.
And you don't have to do one bit of it solo.
Clarity, please!
What's Included In The Brand Plan?
4 Cohort Zoom Calls
One 1:1 Call with Rachael
Voxer Group Access
Brand Module: Trainings, Workbook & Guide
Marketing Module: Trainings, Workbook & Guide
[Your] Brand Plan Template
A Small Cohort to Walk Through It With You
okay coach, gimme the specs
sign me up!
applications close 03/26 at 11pm est
BONUSes: Messaging & Voice trainingS FROM messaging STRATEGIST, REKINDLE COMMUNICATIONS
Instagram & reels trainings with Corrin Jasinski
New: 24/7 access to cordelia, the ai chatbot brand curator
This 6-week hybrid experience blends coursework, live coaching, and community to take your brand from fuzzy to fully defined—then helps you turn that brand into a marketing plan that actually works by May 10th.
"I feel so much lighter when it comes to marketing. I’m not stressed when Instagram posts don’t go out because now I know what’s true for me and my brand. That quiet confidence? That came from The Brand Plan.
Dennah Renee, 2023 TBP Alum
Brand Photographer & Biz Coach
I used to push branding to the back burner, not even realizing how much it was costing me.
This process didn’t just give me clarity—it gave me freedom. Permission to show up fully as myself, to build from my strengths, and to create content that actually connects. It’s the deep work I didn’t know how to do—but needed most."
full case study >>
"The Brand Plan gave me the motivation and clarity to move forward and finally get out of the creative rut I was in."
Effie Gurmeza, 2024 TBP Alum
Product Photographer
full case study >>
I was feeling super lost at the start of last year—everything I used to do in marketing just wasn’t working anymore. I didn’t know what to say or how to say it. I was too close to my business and needed an outside perspective.
The Brand Plan helped me reshape my entire website, streamline my content, and confidently lean into the kind of marketing that actually fits my brand.
And the best part? I’m not wasting energy on things that don’t serve me anymore. It was so freeing.
And before you ask: Nope, don’t need wide-open days or a cleared calendar to make TBP worth it.
What you do need?
- 🐌 A willingness to slow down long enough to get clear.
- 👊The courage to stop throwing time and energy at things that aren’t working.
- 📝 A structure that helps you move forward, even when your schedule’s already packed.
The Brand Plan was built for creatives with full plates.
It gives you tools that make sense in real life—and support so you never have to figure it out solo.
If time feels tight, you’re not alone.
But staying stuck? That’s the real time-waster.
🕰️ No Time to Rebrand? Good—Because You Don’t Have To
She’s fluent in the Brand Plan framework, knows the questions I’d ask, and is built to support you between calls when the blinking cursor strikes.
She connects the dots, untangles the mess, and reflects your brilliance.
The result?
More “oh my gosh, that’s it” moments.
Less spiraling in solo sessions.
- “What’s working in my brand?”
- “Can you help me draft my values?”
- “How do I talk about my offer without sounding like everyone else?”
Meet Cordelia, Your Brand Plan Co-Curator
new to round 4
GET to CURATing
here's the full schedule
here's the full schedule
If YOU'RE CURIOUS
weeks 1-2
brand identity
kicking off THE WEEK OF March 31st & GOING THROUGH May 10th
Start with the foundation—your voice, values, audience, and vision. This module brings clarity to who you are and how you want to show up.
You’ll finally see the form of your brand where before it felt like a jumble of ideas.
• 2 Cohort Calls
• Bonus Trainings from Rekindle Communications:
- Cultivate a Memorable Brand Story
- Craft a Brand Voice Your Audience Will Cozy Up To
weeks 3-4
marketing Strategy
This module guides you through how to set-up a marketing system informed by your new brand that works in harmony with your strengths & audience preference.
weeks 5-6
pull it all together
Here’s where everything clicks. You’ll connect the dots and finalize your full Brand Plan—from offers and messaging to your marketing rhythm.
you'll get:
• 1 Cohort Call
• Bonus Trainings from Corrin Jasinski:
- The Instagram Triangle
- The Power of Repurposing
you'll get:
• Final Cohort Send-Off Call
• Fillable Brand Plan Template
you'll get:
“The Brand Plan didn’t just help me build a brand. It gave me a way to move forward. I don’t think I’d still be in business without it.”
Katrina Hadnot, 2023 TBP Alum
Artist at Lindale Studios
Before TBP, I didn’t know what to say or how to move forward. I kept thinking, this shouldn’t be this hard. I’d tried other courses, but none of them helped me actually use my brand.
This was the first time I had a structure that made sense of everything in my brain and turned it into something I could actually use.
Now my website, offerings, and marketing all feel more aligned.
watch her full case study >>
payment plan
option one
3 payments of
$665
all up front
option two
$1997
let's do this thing
investment
one time payment of
the brand plan
select the plan that works for you
applications close 03/26 at 11pm est
the
“I've had been searching for more answers to why I do what I do and how to communicate that to an ideal audience. It's safe to say TBP made me infinitely more capable of doing so in the months and years to come."
Abby Lynne, 2023 TBP Alum
Graduate & Family Photographer
FUll case study >>
"It’s affected the way I show up as a team lead, for clients, and even on a personal level as a mom and a wife, because it really forced me to think about the things that really matter."
Amber Weghorn, 2021 TBP Alum
Real Estate Agent
full case study >>
I keep a copy of my Brand Plan workbook with me pretty much everywhere I go and it just helps me to think through decisions that I have to make in the business to make sure that I’m making them from a place that resonates with the business and with the clients that I work with and the clients that I’m trying to reach.
“It's made me a more confident, relaxed biz owner since I completely understand who I am, how I can serve others, and where I want to go from here. I feel like I'm done having to hustle to figure it all out."
Lisa Kathan, 2021 TBP Alum
Tiny Wedding. & Brand Photographer
FUll case study >>
The thing I didn’t know then that I know now? I was looking for my brand in all the wrong places—templates, trends, and tactics that never quite fit.
It wasn’t until I paused, picked up a shovel, and dug deep into my strengths, values, and lived experience that I finally uncovered the clarity I’d been chasing. Once I did, everything in my business began to align—my messaging, my offers, my marketing.
Now? I help creative entrepreneurs do the same: define a brand that reflects who they really are and build a marketing system around it that actually works.
Inside TBP, I walk you through the exact process I used—minus the burnout spiral and identity confusion.
Because brand clarity doesn’t come from following someone else’s path.
It comes from naming your own—and building from there.
I'm Rachael & yup, I've had my own brand-identity-crisis
meet your Brand Plan guide
Let’s find your version of clarity
💸 $5,000+ on a rebrand and a website template that’s gorgeous… but still doesn’t quite feel like you.
💻 $350+ per session with a coach who might give you answers—but are they the right ones?
⏳ Endless hours tweaking, rewriting, second-guessing instead of showing up—while your next clients keep scrolling.
Or—you could build a brand you actually trust in just 6 weeks, with a proven framework, 1:1 support, and a cohort that keeps you moving forward.
How Much Is ‘Figuring It Out’ Really Costing You?
if you're thinking, i'm good to keep diy-ing it, i'll figure it out eventually
With workbook prompts and real conversations inside the cohort, you’ll finally unearth the clarity you’ve been craving.
You'll unearth your foundation of vision, purpose, strengths, and values.
→ Root into your vision, values, and voice.
→ Go beyond surface-level ICA profiles to uncover what truly matters to your people—and what that means for your brand.
→ Map out a marketing strategy based on your strengths and sustainability (not hustle).
And then you’ll pull it all together into a finished Brand Plan that becomes your reference point for years to come.
TBP is a permission slip, giving you the means & space to figure out your brand
plus the confidence to stand in it, fully.
Your Why, Values, and Strengths defined—and a clear view of how they shape your biz.
A real understanding of your audience—what matters to them and how that intersects with what matters to you.
A marketing plan that fits your brand and biz—so you can stop overthinking every tactic.
Confidence in what you’re building—and the words to say it.
YOUR Brand Plan —a doc that becomes your go-to for all things messaging, marketing, and decision-making.
A cohort of friends who’ll cheer you on as you put it into practice.
I’m In—Let’s Do This
you'll walk away with:
faqs
“Will this actually work for someone like me?”
If you’re creative small business owner with at least 2 years under your belt and a sense that your brand just doesn’t match the quality of your work—you’re the reason TBP exists.
This process isn’t about becoming someone else. It’s about naming the brilliance that’s already there and building a brand that reflects it.
“Is this just another course?”
Nope. Not even close. It’s not a course—it’s a strategic process with feedback, coaching, and community. You’re not watching and wishing. You’re doing and finishing—with a completed Brand Plan in-hand.
You’ll get the framework, the prompts, the group, the 1:1 support, and even Cordelia (your AI brand curator) to help you get across the finish line.
how long will it run?
The program runs 6 weeks, with course access and a welcome call kicking off the week of March 31st and wrapping with your final send-off call the week of May 10th.
Plan for about 2–3 hours per week, with flexibility based on your schedule. You’ll have breathing room to work through the material without falling behind.
why an Application?
The application helps me get to know you before you join, so I can keep the cohort tight-knit and aligned. I personally read every application to make sure you’re surrounded by thoughtful, committed business owners who are ready to grow, collaborate, and cheer each other on—without the noise or overwhelm.
Should I do TBP before working with a brand photographer or copywriter?
Absolutely. TBP gives you the clarity and language that creatives like designers, copywriters, and photographers need from you. Without it? Their job is 10x harder—and your results won’t land the way you want them to.
With a Brand Plan in hand, you’ll walk into that project with a clear message, confident direction, and visuals that actually match your brand.
With TBP, you’ll walk into that next project with clarity, language, and vision already locked in.
“I barely have time to post—how will I make time for this?”
You don’t need endless hours or an empty calendar. TBP was built for real business owners with full plates. The weekly structure helps you take consistent, doable steps—and you’ll spend way less time spinning your wheels.
It’s a short-term time deposit that’ll save you months (and years) of indecision and over-editing.
You’ve done the hard work of building something good.
It's high time you had a brand that Worked for you
It's high time you had a brand that Worked for you
sign me up
No more working scattered and overwhelmed. Let's build the brand that shows what you're really capable of.
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