Years of offers, ideas, messaging, and iterations create a lot of context. That context matters, but it can also make the whole thing harder to see from the outside.
This 90-minute intensive brings another expert into the room to sort through the pieces, find the throughline, and figure out what makes sense from here.
1:1 brand strategy intensives for creatives & small business owners
An outside, strategist's eye for an established creative whose business has evolved, but whose brand has become layered, scattered, or hard to see clearly from the inside.
ON the DOCKET
What Might We Work Through?
- Finding the throughline across your brand
- Setting direction before a website, rebrand, or brand shoot
- Refining positioning or reworking messaging
- Discerning if a new idea belongs in your brand
- Connecting several offers or parts of the business
- Setting direction before a website, rebrand, or brand shoot
- Refining positioning or reworking messaging
- Discerning if a new idea belongs in your brand
- Connecting several offers or parts of the business
My Approach: Study the Brand First
I listen closely, spot patterns, and trace the red string through every detail. Because what you repeat most is often most important, and we must decide if what was most important to your brand still is. Then we define what the strategy for your next iteration looks like.
The Intensive
“
Rachael has an incredibly bright and strategic brain that has helped me go farther, faster than I ever would have been able to on my own.”
Rachel M,
Hi Friends Co
Rachael helped me connect the dots between my heart, brand, and clients. When I walked away, I had a guide that'll allow me to market in sustainable rhythms.
Dennah Renee,
Business Coach & Brand Photographer
“She asked thoughtful questions and genuinely tried to get to the heart of what we were trying to communicate.”
Tim Keep Jr,
Shepherds Global Classroom
I feel like content creation is so much easier because I have clear messages interwoven through my marketing and brand."
Hannah S,
Hannah Elaine Events
Heyo, I’m Rachael
Stepping into your brand with you to make sense of what feels like creative chaos is kind of my thing.
I studied digital marketing before spending almost decade building a creative biz at the intersection of brand, marketing, and imagery. For 3 of those years, I led The Brand Plan—helping business owners define, refine, and sometimes completely reimagine the brands behind their work.
That combination of strategy and hands-on execution means I know what makes a brand work IRL—across its website, offers, marketing, content, and visuals.
the
proof
from the brand plan archives
interested?
get your name on the Roster
Click here to inquire about the next available date on my calendar. There are only two spots available each month.
inquire
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