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Image libraries designed with strategy, built to tell your story, and styled to feel unmistakably yours

START the dig for your brand

This guide rolls out the map for your brand dig. It'll lead you to the right places to dig right data to finally get your brand out of the four corners of your mind and translate it into a clear identity that affects your marketing, messaging, and overall business.

  • google doc to copy+paste
  • 5 deep questions to mine that data
  • translation guide to help you implement

Brand Mining Pocket Guide

Hey, I’m Rachael

A Brand Photog & Strategist for Creatives

I help creatives find what’s irreplaceable about their brand and turn it into images and strategies that make it unmistakable.

Before I ever pick up my Nikon, I become a student of your brand—tumbling down research rabbit holes, pattern-spotting your story, style, and audience, and figuring out what sets you apart. Then I turn it all into an image library that feels entirely yours and helps the right people recognize your brand at a glance.

This resource brings a little of that same thinking to one piece of your brand, giving you a clear, practical place to start.

FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @rachaelleighphotos — FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @RACHAELLEIGHPHOTOS