The Fit-To-Your-Brand Method That Makes Your Content Binge-able
Designed for busy
to start & finish in an afternoon.
STORYLINES & STARTERS MINI COURSE
& THIS MIGHT HELP
Wide-eyed at your screen, frigid coffee to your right, halfway through a draft, & *still* wondering if this topic even makes sense...
Before [you roll your eyes], yeah, I’ve been in your shoes. Creating content shouldn’t feel like posting, praying they read between the lines, and just understand what you meant.
If your “strategy” feels more like a series of disconnected thoughts than one cohesive message, you’re not alone.
THERE YOU ARE again...
Dig deep into your brand’s storylines and structure each piece of content so it hits home, every time.
✓ Never again completely adrift and disoriented when creating content
✓ Make your core brand messages repeatable, without defaulting to florals for spring
✓ Turn your content into something your audience can’t help but binge
just
$29
training & simple, actionable workbook TO
Something big. Something really big. Possibly even history-making.
It’s not about posting more—it’s about posting better.
Ever wonder how your fave brands just have that X factor? It’s because they’re consistent—but not in the way you think.
It’s not all about how often they post; it’s about telling the same key stories over and over again in ways that keep their audience locked in.
With Storylines & Starters, you’ll finally settle on YOUR structure for content that feels natural. Like it was always meant to flow this way.
"I kept thinking each path of communication to my ideal client looked very different, and I felt overwhelmed about what to say and talk about.
Now that I have my 5 “storylines” I’m able to check to see if an idea fits within one of those 5 things. If it doesn’t, I toss it, and if it “sticks” I have the freedom to move forward, and repurpose the information across all the platforms." - Katrina H.
"I have the freedom to move forward"
student success
STORYLINES & STARTERS
16-minute video training that breaks down the what, why, and how of creating storylines that repeat the right messages.
WHAT YOU'LL GET for $29
ONE
Writers’ Room Workbook
to help you create the storylines and starters that keep your content on-brand.
TWO
over-the-shoulder
let the robots help
fill & make it yours
The goal is start & finish in less than 24hrs. No fluff. Just two straight-shootin parts to this mini course.
- The theory inspired by sitcoms
- No fluff–guaranteed 👏🏻
- Finishable on your coffee break
- Step-by-step, practical prompts
- Uses content you've already written
- To-the-point so you can draft your storylines & start using them ASAP
Now, for the BONUSES
Your new junior-chatbot-detective trained & at your service 24/7 to comb your content & red-string the patterns for you.
Storylines will be scripted and your *I can't figure out how to write reels for this* bottleneck solved–stat.
Meet Nancy, the Storyline Sleuth
to make this even easier
get to sleuthin
You’re not broken–the system is
Content buckets, pillars, and themes may give you general ideas for what kinds of content to create - but they all forgot one key ingredient. Your Brand.
Your story and message are the thing that give you a leg up on the competition → You know that’s right.
So, when all the systems you’ve been handed tell you to rotate entertaining, inspirational, UGC, and aspirational content
–it’s no wonder you feel like your content is full of half baked ideas and engagement is zilch.
What if with a clear set of storylines and starters, you’ll never sit in front of a blank screen, wondering “what do I say next?”
brand photographer, strategist,
& Founder of the brand plan
Hey! I'm Rachael Leigh
I partner with you to build a standalone brand that affords you a life you adore and a lasting foundation for your business to stand on.
Because in order to serve the people you want to serve, you must first be seen. And to be seen, you have to show up — differently and consistently.
You’ll be needing the right tools and strategies to do all that, and that’s where I come in.
what they're saying:
“This allowed me to understand why the moves I'd been making felt right.”
— Abby, Abby Lynne Photography
"I have both consistency and CLARITY now after I figured out what my storylines are."
— Katrina, Lindale Studios
“Gave me clarity and a true understanding of my brand and how that impacts my marketing.”
— Dennah, Founder of The Quarter Co.
Frequently Asked Qs
click to reveal more information
The reason Storylines & Starters came to be is because I tried all the other content strategies–and none of them fit the bill. So, yes. The goal of S&S is to take your main messages and offers and turn them into banners that align every content idea under your brand and stories.
This course is perfect for beginners and pros alike. Whether you’re just starting out or trying to refresh your content strategy, this framework will work for you
If you block the time, you can finish the course and workbook in one afternoon. Then start applying your new content strategy the very next day.
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