If you’re still figuring out what kind of images you actually need from your brand shoot, I created a free Photo Gap Finder to help you spot where your current brand visuals fall short — and what to prioritize next.
It’s the same framework I use when planning brand shoots with clients, adapted so you can walk through it on your own.
The Photo Gap Finder
Hey, I’m Rachael
A Brand Photog & Strategist for Creatives
I help creatives find what’s irreplaceable about their brand and turn it into images and strategies that make it unmistakable.
Before I ever pick up my Nikon, I become a student of your brand—tumbling down research rabbit holes, pattern-spotting your story, style, and audience, and figuring out what sets you apart. Then I turn it all into an image library that feels entirely yours and helps the right people recognize your brand at a glance.
This resource brings a little of that same thinking to one piece of your brand, giving you a clear, practical place to start.
FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @rachaelleighphotos — FOLLOW ALONG @RACHAELLEIGHPHOTOS — FOLLOW ALONG @RACHAELLEIGHPHOTOS
